Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.
Among US exhibition and event professionals polled, 63% said exhibit space sales were up for their most recent event.
The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018.
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).