Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.