More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
The only activity of those identified for which smartphones are the primary device is social media use.
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.