Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Much of the referral traffic to news articles about US presidential candidates is internal.
A podcast about multiscreen behavior and 10 charts about multitainment.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
US mothers are checking Facebook more times each day than they did in prior years.