Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Social marketers in North America still find measuring ROI to be their toughest challenge.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Much of the referral traffic to news articles about US presidential candidates is internal.
A podcast about multiscreen behavior and 10 charts about multitainment.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.