Email and social media are the only touch points through which a majority are able to deliver personalized content.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
More brands worldwide are using emojis in posts on Facebook and Twitter than did a year before.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.