Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Marketers’ Top B2C & B2B Social Channels, May 2015 {CHART]

Chart - Marketers

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

News Topics Consumed Via Twitter vs Facebook [CHART]

Chart - News Topics Consumed Via Twitter vs Facebook

Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.

The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.