Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
A podcast about multiscreen behavior and 10 charts about multitainment.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.