Social Media Marketing
B2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreManaging Social Media Criticism [INFOGRAPHIC]
This infographic from Digital Giants illustrates seven steps you can take to address criticism directed at you on social media.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreSocial Commerce Demographics
What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.
Read MoreTime Spent On Social Media, 2015-2022
Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic.
Read MoreHow People Share Their Opinion With Brands
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.
Read MoreBest In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read MoreWhere Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
Read MoreUS TikTok Users, 2018-2024
TikTok’s American subscriber base has grown from 18.8 million active monthly users in 2018, to 45.5 million users this year, and is expected to grow to 60.3 million demographically appealing US users by 2024, according to eMarketer projections.
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