A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
This infographic from Scribewise illustrates the B2B technology buying cycle.
This infographic from Filmora illustrates some likely social media trends for 2018.
This infographic from Onstride Financial illustrates some tips and tricks for optimizing your LinkedIn profile.
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.