This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
This infographic from PostPlanner illustrates 21 social media marketing tools to help social media managers be more effective and efficient.
Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.