This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.