Social Media Marketing

Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Social Media Monitoring Metrics [CHART]

via emarketer.com Social media allows companies to interact directly with customers, and many of those surveyed took that into consideration as a reason why they monitor social media. When looking at what metrics these companies track on social media, 26.8% of respondents mentioned customer satisfaction and 23.7% said overall buzz. Brand experience was also cited…

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Global Corporate Social Media Monitoring [CHART]

via emarketer.com A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.]…

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New Dads’ Social Media Behavior [CHART]

via emarketer.com While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are engaging in the same types of social media activities that new moms enjoy, according to a February 2012 survey by Edelman and The Parenting Group. The study showed that 42% of new US dads who use social networks…

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Social Media Marketing Benefits [CHART]

via marketingcharts.com Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this, the results indicate that prolonged investment into the marketing channel pays dividends: the proportion of marketers who report sales…

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Marketing Budget Changes Due To Attribution By Channel [CHART]

via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and display. In fact,…

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Commonly Used Social Media Tools [CHART]

via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest…

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Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]

via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger…

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