Social Media Marketing

Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]

via marketingprofs.com In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs. Rate this post

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Social Overtakes Search In Spending [CHART]

via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found…

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Social Media & Customer Service [CHART]

via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results. This can play to companies’ benefits, but also to their detriment. For example, while these consumers are willing to spend 21% more…

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Global Social Media Growth, By Country [CHART]

Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest…

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Costs Of Social Media Customer Service Untracked [CHART]

via marketingcharts.com Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service channels currently supported by respondents, Facebook leads, with 60% indicating…

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Western European Social Media Use, 2011-2014 [CHART]

via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK by this measure in 2012. The UK currently has…

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Social Media Penetration In Asia-Pacific Countries [CHART]

via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read the rest at eMarketer. Rate this post

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Indonesian Social Network Adoption, 2011-2014 [CHART]

via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat out by India. Read the rest at eMarketer.…

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Latin American Facebook Users, 2011-2014 [CHART]

via emarketer.com In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more than a third of the total population. Read…

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