Social Media Marketing

Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Social App/Gaming Use Among Asia-Pacific Men [CHART]

via emarketer.com The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an…

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Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]

via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and startups that are making applications to cater to the diverse…

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Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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Asian Americans Online by Platform [CHART]

via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing. Rate this post

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Consumers’ Belief In Long-Term Facebook Success [CHART]

via marketingcharts.com Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for the long-term, according to an AP and CNBC poll conducted in May 2012. 46% of respondents said…

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Content-Related TV Multitasking [CHART]

via marketingcharts.com Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends about the show (23% vs. 12%),…

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