Social Media Marketing
Top 5 App Marketing Challenges [CHART]
Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.
Read MoreTop Channels For Marketing Apps [CHART]
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreUse Of Mobile While Watching TV [CHART]
59% of TV-watching tablet owners say they have shopped using their device while watching TV at home in the past 3 months, double the proportion (29%) of TV-watching smartphone users who say the same.
Read MoreDecentralizing Social Media Ownership [INFOGRAPHIC]
Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Read MoreEvolution Of Social Business [INFOGRAPHIC]
Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.
Read MoreEffectiveness Of Social Media Scheduling [CHART]
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
Read MoreEffectiveness Of Blog Auto-Publishing [CHART]
An analysis of leads generated by HubSpot’s customers indicates that companies that automatically publish their blog posts to social media get 50% more leads.
Read MoreInstagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
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