Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
45.9% ranked building awareness and sentiment for their brand as their most important goal.
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
Lemon created this infographic that takes a look at the connected consumer and how they behave online.
Bluewolf created this infographic to illustrate the emerging competitive landscape of social media customer service.
Brafton created this infographic that illustrates why content is essential for search engine visibility.
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.