71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
A total of $24.75B was spent on the games industry by US consumers in 2011, with a majority of content expenditures still going to traditional video games.
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
Average CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012Rate this post In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads […]
Facebook & Twitter Users’ Opinions About The News They Get There [CHART]Rate this post via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding […]