Social Media Marketing
Average Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Read MoreBoomers' Online Use [INFOGRAPHIC]
Boomers make up one-third (33%) of all online and social media users.
Read MoreTypes Of Daily Deals Users Share With Their Social Networks [CHART]
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Read MoreFactors That Influence Daily Deal Purchases From Local Businesses [CHART]
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
Read MoreReasons Americans Buy Daily Deals [CHART]
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
Read MoreAmerican Social Network Users By Race, 2010-2014 [CHART]
Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.
Read MoreAmerican Twitter Users By Gender, 2010-2014 [CHART]
Growth among women, which was significantly higher than that of men in 2010 and 2011, will be edged out by increases in male users, as they begin to catch up.
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