Moms’ Social Brand Engagement [CHART]Rate this post via marketingcharts.com Mothers aren’t only more likely to discuss and pass on brand information, they’re also more apt to engage with the brands themselves. A greater proportion of mothers than other women said they had liked a post (52% vs. 37%), read company or brand posts in their […]
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mommy Brand Fan Behavior [CHART]Rate this post via marketingcharts.com Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed at least one social network on a regular basis, Performics found that mothers were […]
How NOT To Get More Facebook Likes [INFOGRAPHIC]Rate this post via theoatmeal.com See the rest at The Oatmeal.
Event Marketing Channels [CHART]Rate this post via marketingcharts.com constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in […]
Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]
How To Get Pinned & Repinned [INFOGRAPHIC]Rate this post via danzarrella.com
What Is Pinterest? [INFOGRAPHIC]Rate this post via onlineschools.com
Facebook Timeline, 2012-2025 [INFOGRAPHIC]Rate this post via socialmouths.com
Social Media Monitoring Metrics [CHART]Rate this post via emarketer.com Social media allows companies to interact directly with customers, and many of those surveyed took that into consideration as a reason why they monitor social media. When looking at what metrics these companies track on social media, 26.8% of respondents mentioned customer satisfaction and 23.7% said […]