Rate Of Social Sharing By Campaign Type [CHART]Rate this post via marketingcharts.com The earned media generated by users sharing to their networks resulted in a significant conversion of new users. For example, 82% of the users that clicked on a friend’s news feed post about a quiz they’d taken went on to take the quiz […]
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Average Entries Per Social Media Campaign By Type [CHART]Rate this post via marketingcharts.com Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to […]
German Facebook User Demographics [CHART]Rate this post via emarketer.com Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between […]
Global Social Vide Ad Views By Industry [CHART]Rate this post via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read […]
Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]Rate this post via emarketer.com According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted […]
Top Brand Adoption Of Google+, Dec 2011-May 2012 [CHART]Rate this post via emarketer.com In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies—64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of […]
Facebook Advertiser Goals [CHART]Rate this post via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer.
Facebook Ad Click Frequency [CHART]Rate this post via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read […]
Social App/Gaming Use Among Asia-Pacific Men [CHART]Rate this post via emarketer.com The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The […]
Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]Rate this post via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and […]