Impact Of Facebook Timeline [CHART]Rate this post via marketingvox.com A recently-released study from Simply Measured found that a study of the Facebook Fan Pages of 15 early adopters from a variety of industries realized 46% more engagement per post with Timeline. Another study, by Vitrue, found that some brands have seen as much as 190% […]
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Is Facebook Punishing Content Shared Through Third-Party Tools? [CHART]Rate this post via blog.hubspot.com via blog.hubspot.com HubSpot found that content published through third-party API tools suffered 67% fewer likes than content published manually via Facebook.com. Read the rest at HubSpot.
Location-Based Services Still Lagging [CHART]Rate this post via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up […]
Pinterest User Behavior [SCREENSHOT]Rate this post via mediapost.com Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and […]
Magazines Positioning To Be Pinned [SCREENSHOT]Rate this post via adage.com Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said […]
Thumbs Down For Social Behavioral Targeted Ads In The UK [CHART]Rate this post via emarketer.com A February 2012 survey by YouGov, an online public opinion and consumer behavior firm in the UK, found that 18% of internet users surveyed in the country did not mind being served ads based on data culled from their social […]
Reasons Small Businesses Like Fcommerce [CHART]Rate this post via emarketer.com According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel. The same survey showed […]
Reasons People Opt-In To Email Lists & Facebook Pages [CHART]Rate this post via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing […]
Return On Engagement [CHART]Rate this post via marketingcharts.com The most socially engaged enterprises are experiencing business value returns 4 times higher than those who have the least social engagement presence, finds PulsePoint Group [pdf] in March 2012 survey results. Respondents were asked about the impact social media is having on a range of areas including […]
Most Popular Types Of Advertising [CHART]Rate this post via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen […]