Customer Acquisition Methods, 2011 & 2012 [CHART]Rate this post via emarketer.com March findings from trade magazine Target Marketing shed insight on some of the customer acquisition tactics that US B2B and B2C marketing managers planned to use this year. Email topped the list with 86.3% of marketers planning to deploy this common digital tactic. Direct […]
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Direct & Digital Marketing Spending Growth By Tactic, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com findings from the Direct Marketing Association (DMA) suggest that US marketers’ reported increases on ad spending for select direct and digital marketing initiatives remained relatively flat in Q1 2012. Read the rest at eMarketer.
Global Promoted Tweet Clickers, By Frequency [CHART]Rate this post via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they […]
US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]Rate this post via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US […]
US Daily Twitter Use, Nov 2010-Feb 2012 [CHART]Rate this post via emarketer.com In the “Twitter Use 2012” survey from the Pew Internet & American Life Project, 15% of US internet users reported using the site in February 2012, up after a drop from 13% in May 2011 to 12% in August. However, the percentage of […]
Retailers’ Most Valuable Online Channels [CHART]Rate this post via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online […]
Facebook’s Earned Media Exposure [CHART]Rate this post via marketingcharts.com One of the chief benefits of Facebook for marketers is the earned media opportunities it provides, according to a comScore report released in June 2012. Using large brands as test cases and analyzing the impact of this earned media exposure among fans and friends of fans […]
Facebook Ad Relevance [CHART]Rate this post via emarketer.com Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to AYTM Market Research, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to […]
Top Google Search Ranking Factors [CHART]Rate this post via marketingcharts.com Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares […]
Online Video Advertising Effectiveness [CHART]Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness […]