According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Average CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012Rate this post In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads […]
Facebook & Twitter Users’ Opinions About The News They Get There [CHART]Rate this post via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding […]
Facebook Timeline’s Effect On Content Engagement [CHART]Rate this post via emarketer.com Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as […]
Online Seniors [INFOGRAPHIC]Rate this post via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, […]
Top 6 Traffic Drivers For American & European Bloggers [CHART]Rate this post via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in […]
Facebook Ad Cost-Per-Click & Click-Through Rates By Type [CHART]Rate this post via marketingcharts.com Facebook Sponsored Stories and Post Ads perform significantly better than Social or Web Ads when measured by click-through rate (CTR), according to June 2012 research from Kenshoo Social and Resolution Media. With high CTRs contributing to lower cost-per-clicks (CPCs), Post Ads have […]
Social Media That Most Effects American Moms’ Purchase Decisions [CHART]Rate this post via emarketer.com A March survey of US mom internet users by Totsy verified BabyCenter’s conclusions. While product reviews had the greatest effect on purchase decisions for about half of moms polled, nearly 21% of moms said that friends’ opinions online contributed most to […]
Social Media Behavior Of American Moms vs. General Population [CHART]Rate this post via emarketer.com In February, a BabyCenter study further revealed how much more likely moms were to regularly use social media compared with the general population—80% vs. 55%, respectively. Additionally, moms were more likely than the general population to have over 200 friends and […]
American Moms’ Social Network Adoption, 2010-2014 [CHART]Rate this post via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. […]