Social Media Marketing
Social Media Zombies [INFOGRAPHIC]
This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.
Read MoreTop Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Read MoreDaily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Read MoreThe Halloween Economy [INFOGRAPHIC]
This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.
Read MoreSocial Media & Political Engagement By Generation [CHART]
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected:The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreSocial Engagement & Transaction Volume, October 2012 [CHART]
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
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