Social Media Marketing
Twitter Users By Gender, Race & Generation, December 2012 [TABLE]
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Read MoreReach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
Read MoreLinkedIn Endorsements [INFOGRAPHIC]
LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.
Read MoreInterbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreVolume Of Tweets By Political Event [TABLE]
In the two days following Obama’s re-election on Nov. 6, there were nearly 14 million Tweets from people expressing their reaction.
Read MoreTwitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]
From September through November, Romney was consistently the target of more negative reactions than was Obama.
Read MorePolitical Events For Which Sentiment On Twitter Was Similar To Polls [TABLE]
Of the eight events that the Pew Research Center tracked since the beginning of last year, there were two when the reaction on Twitter paralleled public opinion.
Read MoreConservative Sentiment On Twitter Compared To Polls [TABLE]
The reaction on Twitter to Obama’s second inaugural address and his 2012 State of the Union was not nearly as positive as public opinion.
Read MoreLiberal Sentiment On Twitter Compared To Polls [TABLE]
In some instances, the Twitter reaction was more pro-Democratic or liberal than the balance of public opinion.
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