A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
This year one-third of survey respondents ages 13 and older said they use social media websites and apps to discover new movies, TV shows or other full-length video content.
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.