Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.Read More
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.Read More
TheNextWeb created this amazing and mesmerizing animated graphic that illustrates the rise and fall of the most popular social media sites from 2003 to 2018 accompanied by monthly active user data at any point, so you can watch the rise and fall of Friendster and MySpace, for example.Read More
Facebook algorithm changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.Read More