Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
54% of Americans said social network profiles would be important to their careers in the next five years.
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.