How People Form Impressions Of Companies, September 2014 [CHART]

Chart - How People Form Impressions Of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Influences Over Consumers’ Purchase Decisions, November 2014 [CHART]

Chart - Influences Over Consumers

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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