Instagram and Kik are the messaging applications that young teens are most apt to often use.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.