Types Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]

Chart - Types Of TV & Online Video Watched By Young Millennials

35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

Chart - Channels B2B Marketing Execs Use To Distribute Content

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

US Instagram Users By Age, 2013-2019 [CHART]

Chart - US Instagram Users By Age

Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.

Click-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]

Chart -Click-Through Tate For US Facebook Ads By Industry

Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Marketers’ Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Chart - Marketers

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.