Social network marketing has reached a saturation point, with 88.2% of US companies using at least one of the major platforms this year.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).