Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
This year, Americans will spend more than half of their social networking time on Facebook.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.