Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
In 2015 there have so far been eight deaths caused by shark attacks so far compared to 12 selfie-related fatalities.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
One-third of US adults report having ever used social media to ask a customer service question.
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
Baby Boomers are projected to soon account for 70% of disposable income.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.