The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
US mothers are checking Facebook more times each day than they did in prior years.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
App store search accounts for more than 67% of actual new app discovery.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.