Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
More brands worldwide are using emojis in posts on Facebook and Twitter than did a year before.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.