Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

Chart - B2B Marketing Technologies & The Customer Journey

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.

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