Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
Instagram and Kik are the messaging applications that young teens are most apt to often use.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.