Influence Of Social Networks On Purchase Path By Funnel Position [CHART]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Effective Inbound Marketing Tactics, August 2014 [CHART]

Chart - Most Effective Inbound Marketing Tactics

Respondents considered marketing content creation among their most effective inbound marketing tactics.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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