Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
More than 52 million people in the US will use Twitter on a monthly basis.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.