Newsletter sign-ups are the top features of B2B websites.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Positive online customer reviews appear to be having a bigger effect than in the past.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.