Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Positive online customer reviews appear to be having a bigger effect than in the past.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Baby Boomers are projected to soon account for 70% of disposable income.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
This infographic illustrates six dynamics of the psychology of social commerce.