31.0% of respondents said they downloaded an app because a friend recommended it.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.