Online Ratings

e-Strategy Trends’ continually updated collection of online ratings trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Influential Purchase Factors [CHART]

via Competitive pricing and promotions hold the most sway over shoppers, and pricing is becoming an ever-more significant factor, according to a pair of studies released in June 2012. Results from a RIS News and Cognizant survey [download page] indicate that price is the most significant factor affecting both online and in-store purchase decisions…

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Most Valued e-Commerce Features [CHART]

via Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found that keyword search…

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