e-Strategy Trends’ continually updated collection of online ratings trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.Read More
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.Read More
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.Read More