Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
The one format that is driving significantly higher shares on Facebook is videos.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
This year, Americans will spend more than half of their social networking time on Facebook.