Pinterest Demographics, September 2014 [CHART]

Chart - Pinterest Demographics

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Chart - Frequency With Which People Click On Sponsored Social Posts

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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