While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Email and social media are the only touch points through which a majority are able to deliver personalized content.