According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Many people look to social media for their news consumption. This chart shows where.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.