By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.