Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Social Media Marketing Statistics & Trends
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This year, for the first time, more than half of the US population will use Facebook.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
Instagram and Kik are the messaging applications that young teens are most apt to often use.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.