Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Frequency Of Pinterest Users’ Online Purchases By Category, March 2015 [CHART]

Chart - Frequency Of Pinterest Users

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

Most Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]

Chart - Most Influential Pinterest Categories For Purchase Decisions

There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.

TV Programs With The Most Loyal Social Fans [TABLE]

Chart - TV Programs With The Most Loyal Social Fans

A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.

Kids’ Summer Media Consumption, August 2015 [CHART]

Chart - Kids

Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.

Prevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]

Chart - Prevalence Of Ad Blocking By Website Category

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,