Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
This infographic from LinkedIn lists nine tips for advertising on the social network, based on the social network’s 2018 advertising guide.