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Search Engine Optimization

e-Strategy Trends’ continually updated collection of search engine optimization trends and statistics for marketing, public relations, advertising and strategic communications professionals.

2012 Lead Generation Budgets [CHART]

According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.

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Channel Integration [CHART]

Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).

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Types Of Mobile Marketing Currently Used Globally [CHART]

Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…

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Top 6 Traffic Drivers For American & European Bloggers [CHART]

via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…

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