Search Engine Optimization
e-Strategy Trends’ continually updated collection of search engine optimization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.Read More
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.Read More
The number of YouTube viewers are expected to grow to 210 million by 2020. That’s a growth rate of 61.8% from 2018. During the following episode of the ‘Behind the Numbers’ podcast, eMarketer principal analyst Paul Verna talks about YouTube’s algorithm for video recommendations.Read More
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.Read More