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Search Engine Optimization

e-Strategy Trends’ continually updated collection of search engine optimization trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Top B2B Marketing Channels [CHART]

Chart: Top B2B Marketing Channels

In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.

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Top Google Ranking Factors [CHART]

Chart: Top Google Ranking Factors

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.

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Marketers’ Content Development Tools [CHART]

Chart: Marketers' Content Development Tools

More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.

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SEO & PPC Rates [CHART]

Chart: Hourly SEO & PPC Rates

Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the Digital Marketing Industry Pricing Survey from Credo.

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