Search Engine Optimization

e-Strategy Trends’ continually updated collection of search engine optimization trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Amazon Search Depth [CHART]

Chart: Amazon Search Depth

One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.

Read More

YouTube Viewers, 2018-2022 [CHART & PODCAST]

Chart: YouTube Viewers, 2018-2022

The number of YouTube viewers are expected to grow to 210 million by 2020. That’s a growth rate of 61.8% from 2018. During the following episode of the ‘Behind the Numbers’ podcast, eMarketer principal analyst Paul Verna talks about YouTube’s algorithm for video recommendations.

Read More