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Search Engine Advertising

e-Strategy Trends’ continually updated collection of search engine advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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Search & Social Advertising Tactics [CHART]

Chart: Search & Social Advertising Tactics

Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.

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