Search Engine Advertising
e-Strategy Trends’ continually updated collection of search engine advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.Read More
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.Read More