This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.