Search Engine Marketing
Effectiveness of SEO Tactics for B2B Marketing [CHART]
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
Read MoreTablet CPC Lower Than Desktops [INFOGRAPHIC]
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
Read MoreGoogle+ User Demographics [INFOGRAPHIC]
Flowtown takes a look at the demographics of Google+ users in this infographic.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreGoogle+ Stats & Facts [INFOGRAPHIC]
Website Monitoring Blog put together this infographic chock full of Google+ statistics.
Read MoreConsumer Comfort With Data Practices [CHART]
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreEffectiveness of SEO Tactics for B2B [CHART]
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.
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