As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
94% of B2B marketers say their website is their top marketing tactic.
Each day, one billion names are Googled.
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
Flowtown takes a look at the demographics of Google+ users in this infographic.
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.