While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.
Brafton created this infographic that illustrates why content is essential for search engine visibility.
WDL created this infographic illustrating elements of effective web design while also surveying the employment market for web designers with comparable salaries.
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.