Search Engine Marketing
Average US Search CPC By Device, Q1 2013 [TABLE]
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.
Read MoreUS Search Ad Spending vs. Clicks By Device, Q1 2013 [CHART]
In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.
Read MoreGlobal Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]
Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.
Read MoreMobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Read MoreImportance Of Global Search Marketing, April 2013 [CHART]
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.
Read MoreImportance Of Social Sharing To Search Visibility, April 2013 [CHART]
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
Read MoreTravel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]
Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.
Read MoreGrowth Of Travel Search Queries, 2008-2019 [CHART]
In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read More