How online shoppers use dfferent forms of search during the purchase process.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.