Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
This infographic from Brafton illustrates 12 ways to optimize your business YouTube Channel for better visibility.
The annual anticipation of the release of Mary Meeker’s latest massive Internet Trends report has arrived and along with it, the 294 slides jam-packed with data.
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.