Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Virtually all marketers believe Artificial Intelligence can enhance SEO, according to a SearchDex survey of 100 marketers across industries.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.