Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US Search Spend, Q1 2011-Q1 2012 [CHART]Rate this post via marketingcharts.com US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest […]
Google AdWords [INFOGRAPHIC]Rate this post via wordstream.com
Marketing Budget Changes Due To Attribution By Channel [CHART]Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of […]
Top Online Agency Services [CHART]Rate this post via marketingcharts.com 83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, […]
Top Social Media Marketing Benefits [CHART]Rate this post via marketingcharts.com Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this, the results indicate that prolonged investment into the marketing channel pays […]
Mobile Search Ad Spending Up 221.1% [CHART]Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before […]
Tablet Users Expect Speedy Sites [CHART]Rate this post via emarketer.com A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer.
Incremental Search Advertising Clicks [CHART]Rate this post via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March […]