Search Engine Marketing

Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Actions Prompted by Mobile Finance Ads [CHART]

via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…

Read More

Travel Marketing Budget Changes [CHART]

via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer. Rate this post

Read More

Content Curation Objectives, 2011 & 2012 [CHART]

via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months…

Read More

Management’s Most Appealing Digital Marketing Functions [CHART]

via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012. And it turns…

Read More

TV Activities Of Online Americans [CHART]

via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video clips on social networks, 57% chatted with friends…

Read More

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July…

Read More

Mobile Local Search & Display Secondary Actions [CHART]

via emarketer.com The leading secondary action—the user’s next action after an initial click—for both car rental and airline searches was the placement of a phone call to a business, at 73% and 89%, respectively. For hotel searches, more than three-quarters of secondary actions consisted of looking at maps and getting directions. Read the rest at…

Read More

Travel Local Mobile Search & Display Ad Metrics [CHART]

via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted 14% of searches and 12% of searches related to lodging and…

Read More

Top Brand Adoption Of Google+, Dec 2011-May 2012 [CHART]

via emarketer.com In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies—64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of May 7, 2012, at least 5,000 people had added 35% of…

Read More