Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
App store search accounts for more than 67% of actual new app discovery.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.