Search Engine Marketing
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
6 Types Of Digital Marketing For Business [INFOGRAPIC]
This infographic from Point Blank Digital illustrates six types of digital marketing tactics that are important to business success.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreVoice Search Optimization [INFOGRAPHIC]
This infographic from Headway Capital compiles a comprehensive list of voice search optimization best practices to help you gain a foothold in the next great frontier for content marketing.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreDigital Marketing Tools [INFOGRAPHIC]
This infographic from Crello illustrates 100 digital marketing tools for creating, optimizing, managing, measuring and analyzing content.
Read MoreTop Seach Trends Marketers Are Watching For The Next Year [CHART]
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.
Read MoreYouTube Viewers, 2018-2022 [CHART & PODCAST]
The number of YouTube viewers are expected to grow to 210 million by 2020. That’s a growth rate of 61.8% from 2018. During the following episode of the ‘Behind the Numbers’ podcast, eMarketer principal analyst Paul Verna talks about YouTube’s algorithm for video recommendations.
Read MoreFree Marketing Tools [INFOGRAPHIC]
This infographic from crello highlights 100 free marketing tools to help you create and manage your marketing efforts.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read More