Search Engine Marketing
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Personal Branding Tips [INFOGRAPHIC]
This infographic from The Road To Recognition illustrates the ABCs of personal branding with 26 tips to keep you on top of your game.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
Read MoreUnderrated Link Building Tactics [INFOGRAPHIC]
This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.
Read MoreSearch Engine Optimization vs Search Advertising [INFOGRAPHIC]
This infographic from SpyFu illustrates seven reasons to use search engine optimization and seven reasons to use search engine advertising.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreImage Search Engine Optimization [INFOGRAPHIC]
This infographic from SEO Sherpa illustrates 19 tips for optimizing images for search visibility.
Read MoreTop Google Ranking Factors [CHART]
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.
Read MoreSearch Engine Optimization Checklist [INFOGRAPHIC]
This infographic from leapfroggr illustrates an exhaustive list of search engine optimization tactics.
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