Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Health-Related Voice Queries [CHART]

The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.

Digital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]

This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.

2019 B2C Content Marketing [INFOGRAPHIC]

This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.

Mobile Voice Search [INFOGRAPHIC]

This infographic from SERanking illustrates how people use voice search while on the go.

Pinterest Lens Visual Searches, 2017-2018 [CHART]

Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).

Preferred Shopping Method Among Online Buyers [CHART]

The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.

Marketing Budget Allocations [INFOGRAPHIC]

This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.

Online News Gateways By Age [CHART]

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.