e-Strategy Marketing Trends

Marketing Trends & Statistics

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Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Paid Search Clicks From Smartphones, 2014-2017 [CHART]

Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.

Top SEO Priorities [CHART]

Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

Link Building Tactics [INFOGRAPHIC]

This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails. 

Stormy Daniels Searches Spike In The Wake Of News [CHART]

Pornhub Insights last wrote about pornstar Stormy Daniels’ searches back in January of 2018 shortly after her alleged affair with Donald Trump was revealed. At the time, searches for Stormy Daniels went from a daily average of 2500 to more than 2 million searches in just 5 days!

Google vs Facebook Referral Traffic, 2017 [CHART]

This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).