Search Engine Marketing
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Organic Search Or Pay-Per-Click? [INFOGRAPHIC]
This infographic from SpyFu illustrates the search engine marketing differences between search engine optimization and search advertising.
Read MoreSearch Ad Revenue Share, 2017-2021 [TABLE]
Google’s position as the search advertising leader in the US is on solid footing, according to eMarketer’s latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MorePersonal Branding Tips [INFOGRAPHIC]
This infographic from The Road To Recognition illustrates the ABCs of personal branding with 26 tips to keep you on top of your game.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
Read MoreUnderrated Link Building Tactics [INFOGRAPHIC]
This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.
Read MoreSearch Engine Optimization vs Search Advertising [INFOGRAPHIC]
This infographic from SpyFu illustrates seven reasons to use search engine optimization and seven reasons to use search engine advertising.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
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