Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
This infographic details Google’s major algorithm updates from 2003 to 2015, complete with dates and an explanation of the update.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
More than 7 in 10 US SMBs are buying some type of digital services today.