Search Engine Marketing
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
On-Site SEO Problems [INFOGRAPHIC]
This infographic from SEMRush illustrates eleven common on-site problems search engine optimization professionals must address.
Read MoreTop D2C Customer Acquisition Channels [CHART]
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read More15 Essential Digital Marketing Tools [INFOGRAPHIC]
This infographic from PageTraffic illustrates fifteen digital marketing tools such as Google Keyword Planner, HubSpot, BuzzSumo, Sprout Social and Google Analytics.
Read MoreMarketers’ Content Development Tools [CHART]
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.
Read MoreLocal SEO [INFOGRAPHIC]
This infographic from Go-Gulf uses 12 compelling statistics to illustrate the importance of local SEO.
Read MoreSEO & PPC Rates [CHART]
Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the Digital Marketing Industry Pricing Survey from Credo.
Read MoreOnline Shoppers’ First Destination [CHART]
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
Read MoreAmazon Search Depth [CHART]
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.
Read MoreEvent Planning [INFOGRAPHIC]
This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.
Read More6 Types Of Digital Marketing For Business [INFOGRAPIC]
This infographic from Point Blank Digital illustrates six types of digital marketing tactics that are important to business success.
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