Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Prevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]

Chart - Prevalence Of Ad Blocking By Website Category

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,

Effectiveness & Difficulty Of 8 SEO Tactics, June 2015 [CHART]

Chart - Effectiveness & Difficulty Of 8 SEO Tactics

Relevant content creation is by far the most effective SEO tactic.

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Chart - How Frequently People Search For Local Businesses Via Mobile

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.