Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.