Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
This infographic illustrates 101 fascinating facts about domain names you probably didn’t know and many you should know.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Smart Speakers are already having an impact on commerce. Almost one-third of owners say they’re spending more on Amazon and Google since getting their Smart Speaker.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.