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Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Most Effective Email List-Growth Tactics [CHART]

42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.

B2B Digital Marketing Priorities [CHART]

Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.

2017 Internet Trends [VIDEO & PRESENTATION]

Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.

Preferred Sources For Finding Local Products & Services [TABLE]

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

Effective Email List Growth Tactics [CHART]

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

Global Hotel Budget Priorities [CHART]

More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,