Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
The visual web is many things to many people—and marketers.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.