43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]
Top Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Top Elements Of Effective B2B Content, February 2015 [CHART]
believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.
Go-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Most Trusted Sources Of News & Information, November 2014 [CHART]
Search engines have surpassed traditional media to become the most-trusted media source globally.
Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
B2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Global Daily Share Of Search Ad Clicks, Q4 2014 [CHART]
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.
Mobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
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