![How People Find News About Presidential Candidates [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/211503-150x150.gif)
Much of the referral traffic to news articles about US presidential candidates is internal.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Top Amazon Search Engine Ranking Factors [CHART]
![Top Amazon Search Engine Ranking Factors [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/RipenECommerce-Amazon-SEO-Ranking-Factors-Apr2016-150x150.png)
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.
Top New App Discovery Methods [CHART]
![Top New App Discovery Methods [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Download_search-vs-direct-150x150.png)
App store search accounts for more than 67% of actual new app discovery.
How People Discover Small Businesses [CHART]
![How People Discover Small Businesses [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/210792-150x150.gif)
More than one-third of US internet users said they first find out about small businesses when researching online.
Managing Your Online Reputation [INFOGRAPHIC]
![Managing Your Online Reputation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/managing-online-reputation-infographic-150x150.png)
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Keyword Research [INFOGRAPHIC]
![Keyword Research [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/keyword-research-150x150.jpg)
This infographic illustrates the complex practice that is keyword research and search engine optimization.
Google AdWords Benchmark Metrics By Industry [CHART]
![Google AdWords Benchmark Metrics By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/WordStream-Google-AdWords-Search-Benchmarks-by-Industry-March2016-150x150.png)
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Budget Allocations For Medical Marketing [CHART]
![Budget Allocations For Medical Marketing [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/MMM-Medical-Marketers-Budget-Allocations-Mar2016-150x150.png)
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Perfect Social Media Posts [INFOGRAPHIC]
![Perfect Social Media Posts [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/How-to-Create-the-Perfect-Social-Post-150x150.jpg)
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
US Political Ad Spending By Format, 2008-2016 [TABLE]
![US Political Ad Spending By Format, 2008-2016 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/208492-150x150.gif)
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
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