Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Retail Site Search Frustrations [CHART]

Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’

Google Search vs Facebook Article Referral Traffic By Category [CHART]

Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.

Programmatic Advertising Channels [CHART]

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

Influence Of Online Platforms Over User Behavior [CHART]

A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).

11 Essential Marketing Skills [INFOGRAPHIC]

This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.

Top 100 Non-Brand Keywords At Google [INFOGRAPHIC]

This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.

How Consumers Find Information About Brands [CHART]

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.