Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Email was the most popular digital channel used for personalization.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.