Marketing Channel Integration, October 2014 [CHART]

Chart - Marketing Channel Integration

On average, only 45% of digital marketers integrate any two channels.

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Global Website Revenue Sources By Industry, July 2014 [CHART]

Chart - Global Website Revenue Sources By Industry

When it came to website revenues, organic search was the top source across all industries except media and entertainment.

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Global Website Traffic Sources By Industry, July 2014 [CHART]

Chart - Global Website Traffic Sources By Industry

Organic search drove 51% of website traffic referrals worldwide during June and July 2014.

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US Online Ad Revenue Share By Format, 2013-2014 [CHART]

Chart - US Online Ad Revenue Share By Format

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

Table - Inbound Marketing Priorities & Challenges

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

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