2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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In-Store Mobile Researchers, March 2014 [CHART]

Chart - In-Store Mobile Researchers

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Most Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]

Chart - Most Useful Forms Of Content For Making B2B Online Purchases

B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).

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Small Businesses’ Preferred Holiday Marketing Channels, September 2014 [CHART]

Chart - Small Businesses

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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