This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from Quicksprout illustrates 10 elements that contribute to a successful website.
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
This infographic from Quicksprout illustrates 20 tips for keeping visitors on your website and in the process, minimize your bounce rates.
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
This infographic from Microsoft illustrates the breadth of the company’s technology, from gaming and entertainment, to operating systems and applications, to search and social.
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.