Word Of Mouth
e-Strategy Trends’ continually updated collection of word of mouth trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.Read More
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.Read More
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.Read More
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.Read More