Word Of Mouth
e-Strategy Trends’ continually updated collection of word of mouth trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.Read More
In a study of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to their own and 72% believe that purpose-driven companies care more about them and their families.Read More
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.Read More