Reputation Management
Final Holiday Purchase Decision Factors, January 2013 [CHART]
The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).
Read MoreCEOs Social Media Blind Spots [INFOGRAPHIC]
This infographic from Zeno Group’s 2012 Digital Readiness Survey illustrates CEOs’ social media blind spots.
Read MoreTeen Parent Online Privacy Concerns, September 2012 [CHART]
A majority of parents of teens were very concerned about their interactions with strangers online.
Read MoreGlobal PR Investments By Practice Area, Q3 2012 [CHART]
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.
Read MoreTop Reasons South Korean Companies Use Social Networks [CHART]
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
Read MoreNegative SEO [INFOGRAPHIC]
Tasty Placement created this infographic from a study they conducted about negative SEO.
Read MoreFactors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MorePersonal Branding & Google Search Results [INFOGRAPHIC]
Each day, one billion names are Googled.
Read MoreTop 5 Reasons Social Media Is Used For Customer Service [CHART]
In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.
Read More