Reputation Management
Industry Reputations [CHART]
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Read MoreFactors That Inspire B2B Buyer Loyalty [CHART]
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Read MoreMillennials Eschew Fake Social Accounts [CHART]
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Read MoreReputations Of Professions [CHART]
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
Read MoreTop Corporate Reputation Drivers [CHART]
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreManaging Your Online Reputation [INFOGRAPHIC]
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreTop Scenarios That Damage Corporate Reputations [CHART]
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Read MoreEffect Of Consumer Trust In Businesses [CHART]
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
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