Public Relations

Public Relations Statistics & Trends

e-Strategy Trends’ continually-updated collection of public relations statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Trust In Sources [CHART]

via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family,…

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