One-third of Americans have stopped using a brand as a direct result of a scandal.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Are driverless cars close to market, or is a full-fledged launch still well off in the future?