Earned Media
Why B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreSubject Matter Expert Review Value By Product Category
Consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME) reviews for some product types.
Read MoreInfluencer Outreach Tools [INFOGRAPHIC]
This infographic from awario illustrates seven tools you can use for your influencer marketing and outreach efforts.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
Read MoreUnderrated Link Building Tactics [INFOGRAPHIC]
This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreVideo Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
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