Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
69% of US internet users find TV news to be the most effective political marketing channel.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.