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Public Relations

Public Relations Statistics & Trends

e-Strategy Trends’ continually-updated collection of public relations statistics and trends for marketing, public relations, advertising and strategic communications professionals.

How People Learn About Retailers [CHART]

Chart: Retailer Awareness Sources

Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.

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Video Content Amplification Channels [CHART]

Chart: Video Content Amplification Channels

A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.

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