Public Relations

Public Relations Statistics & Trends

e-Strategy Trends’ continually-updated collection of public relations statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Influencer Marketing Challenges [CHART]

Chart: Top Influencer Marketing Challenges

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

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