Public Relations
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreWhy B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreMarijuana Legalization Demographics
Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.
Read MoreTop D2C Acquisition Channels
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreBrands & Racial Justice Advocacy
Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
Read MoreTwitter vs Instagram As A News Source, 2014-2020
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
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