Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
One-third of Americans have stopped using a brand as a direct result of a scandal.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Are driverless cars close to market, or is a full-fledged launch still well off in the future?
American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident.
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.