Even if not all companies surveyed had a content marketing strategy in place at the time, another one-third said they were working on one, suggesting that by 2014.
64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
72% of smart phone owners are within 5 feet of their devices the majority of the time.
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Teens with large friend networks are more active reputation managers on social media.
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.