YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
44 percent of brands have hired a social media leader to manage content production.
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.
Most senior marketers believe the ability to embrace change is crucial.
Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
81% of Americans believe that within the next 50 years people needing an organ transplant will have new organs custom made for them in a lab.
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition.