Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
A podcast about multiscreen behavior and 10 charts about multitainment.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
This year, 27.0 million US adults will use the sharing economy at least once.
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.
The share of video interactions increased for Facebook and decreased for YouTube.
The recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
44 percent of brands have hired a social media leader to manage content production.