Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
The steady adoption of smart cars goes beyond a consumer phenomenon.
Are driverless cars close to market, or is a full-fledged launch still well off in the future?
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
How Teens Use Smartphones [PODCAST]Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s […]